Like a holy book in religion, the brand book is fundamental to any brand. This is like a kind of book, which is similarly divided into sections and sections by subject, each of which is devoted to describing the rules for using colors, fonts and other elements of identity in order to preserve the authenticity of the visual appearance of the brand. This is the first step in shaping the company’s image.

Brandbook is a desktop encyclopedia with step-by-step instructions on how to use visual variations for any brand needs, be it advertising or promotional items.

Work on a brandbook precedes a whole range of marketing research in order to systematically build a single strategy for brand positioning in the market. The main task is to ensure the visibility and recognition of the brand in the market and its effective visual impact on the target audience, to form a positive perception of the brand.

Each brandbook can be different structured depending on the technical assignment provided by the marketing specialist of the customer company. And also the structure of the brand book depends on the contractor company, some companies develop their own principles in the development of brand books.

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